The 2025 Restaurant Tech Report

Quick-service restaurants rely on dozens of remote technologies to do business. Self-service kiosks, drive-thru (now with AI), digital payment tech, and even new robotics are being deployed by restaurants like Domino's, Chipotle, McDonald's, Starbucks, and Chick-fil-A.

Restaurant technology offers fast and affordable service plus a consistent [[QSR]] experience, and how customers perceive this technology is changing fast. Canopy surveyed 457 Americans about their experiences with QSR technology, revealing successes, failures, and emerging opportunities.

QSR Technology Drives Loyalty (When It Works)

Four out of five customers say restaurant tech influences their restaurant choices. The survey found that McDonald's, Chick-fil-A, and Taco Bell lead the pack, earning top marks. Still, gaps in reliability are everywhere:

• 60% of customers use [[self-service kiosks]], but 80% have experienced kiosk problems like frozen screens and broken receipt printers
• 76% of customers report issues with payments tech (Apple Pay, Google Pay, "tap to pay"), with only 23% saying payment tech "always" works
• AI drive-thru experiences are positive, but so far, only 15% of customers have encountered them

For frequent QSR customers who visit three or more times per week, technology reliability what makes for a "happy meal."

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