The Subway Fresh Forward System is a restaurant transformation initiative launched to update the look, feel, and functionality of Subway locations worldwide. It includes a complete redesign of store interiors, integrated [[Digital Signage]], updated prep areas, self-service [[Kiosks]], and enhanced [[POS Systems]] — all tied together with modern technology for speed and consistency.

Fresh Forward is more than an aesthetic upgrade. It’s built to improve throughput, reduce friction in the ordering process, and enable Subway to scale digital channels more effectively, particularly mobile orders and third-party delivery.

How the Subway Fresh Forward System Works

Customers engage with refreshed store layouts designed for intuitive flow, faster service, and visual appeal. Self-order [[Kiosks]] and upgraded [[POS Systems]] process orders that are routed to redesigned prep lines. [[Digital Signage]] communicates menus and promotions dynamically, while behind-the-scenes upgrades support better inventory flow and digital order management.

Goal of the Fresh Forward System

The goal is to modernize the customer journey and support a unified digital and physical ordering experience. Subway aims to increase engagement, speed, and consistency across its franchise network while staying competitive with QSR leaders.

Key Functions

• Implements self-order [[Kiosks]] for in-store digital ordering
• Uses [[Digital Signage]] for dynamic menu boards and promos
• Optimizes layout for clearer service lines and better throughput
• Integrates mobile and delivery orders into the standard workflow
• Upgrades hardware and connectivity for future scalability

Challenges

• Coordinating design and technology changes across thousands of franchise locations
• Ensuring consistency with older infrastructure during phased rollouts
• Training staff to adapt to new workflows and tech
• Managing cost and complexity of global upgrades
• Monitoring and maintaining new digital systems remotely

Canopy’s Role

Canopy supports [[connected restaurant]] deployments by enabling centralized visibility and control of connected systems. With tools for [[Remote Device Management]], automated alerts, and performance analytics, Canopy helps operators manage everything from menu displays to [[POS System]] health, ensuring a seamless experience across every store, whether upgraded or mid-transition.